I've been driving the Dallas North Tollway for nearly three decades now, and I can tell you—when cranes start moving and retailers start committing, that's when you know something significant is happening. Last month, Fields West officially went vertical, and the tenant announcements have been coming fast. This isn't just another retail center. It's the kind of development that changes how people think about where they want to live.
Let me walk you through what's happening and, more importantly, what it means for anyone considering a move to North Texas or thinking about their current property's trajectory.
The Legacy West Comparison Everyone's Making (And Why It's Legitimate)
Both Legacy West and Fields West are developed by the Karahan Companies, bringing the same proven formula north.
You’ve probably heard Fields West described as “the new Legacy West,” and while comparisons can sometimes be oversimplified, this one truly holds water. The Karahan Companies—the same visionary team behind Legacy West in Plano—are applying everything they learned from that success to this 55-acre project at Panther Creek Parkway, just off the Dallas North Tollway.
Here’s what happened after Legacy West opened: surrounding home values strengthened significantly, the area became a destination rather than just a pass-through, and buyers who were once focused solely on established neighborhoods like Preston Hollow began asking about Plano properties within walking distance of that mixed-use energy. The entire corridor shifted north.
Fields West is positioned to do the same—but with distinct advantages. It’s not just standalone retail; it’s the commercial heart of a massive $10 billion, 2,500-acre master-planned community called The Fields. This includes nine residential villages, 25 miles of connected trails, the PGA of America headquarters, the Omni PGA Frisco Resort, and the Universal Kids Resort opening in 2026. This is infrastructure that creates lasting value, not short-term buzz.
Fields West sits at the center of Frisco’s growing entertainment and lifestyle ecosystem.
Fields West sits at the center of Frisco's major entertainment and lifestyle anchors.
Why the Tenant Mix Actually Matters to Your Home Value
Premium national retailers are investing heavily in Fields West's success.
When we review retail announcements, we’re not just looking at which stores are coming—we’re looking at what the tenant mix signals about market confidence and demographic targeting. Fields West is already approximately 70% pre-leased, which tells us developers and national retailers believe in this location’s staying power.
The home and lifestyle anchors—Crate & Barrel, Pottery Barn, Williams Sonoma, Design Within Reach, Arhaus—are not impulse tenants. These brands commit to flagship locations where they see thousands of households being built who will invest in their homes. The relocation of Crate & Barrel from Willow Bend is a clear signal of where the retail center of gravity is moving. The fashion and beauty lineup is equally strategic, Bloomie's (Bloomingdale's smaller concept) making its Texas debut alongside brands that align with the active, golf-centric PGA corridor and an affluent buyer base.
From Mastro's Steakhouse to Culinary Dropout, Fields West offers dining for every occasion.
And then there's the dining. Mastro's Steakhouse is opening its first DFW location at Fields West, and that alone is a strong signal. Mastro’s is not a brand that takes real estate risks—they go where long-term demand is proven.
We’ve loved going to Mastro’s in Malibu over the years, and we’re genuinely excited to enjoy that same iconic experience right here in Frisco. Beverly’s is another favorite of ours here in Dallas, so it’s great to see it heading north—we’re already looking forward to brunching there with our Frisco besties.
Add in Mexican Sugar, Sixty Vines, North Italia, Culinary Dropout, Green Point Seafood & Oyster Bar, and Tommy Bahama Marlin Bar, and you've got both everyday dining and special-occasion destinations. That kind of variety keeps people local and attracts visitors from across the metro—a dining scene that rivals what Michelin recognition has brought to other Dallas neighborhoods.
What This Means If You're Considering Frisco or North Dallas
Fields West delivers the walkable, amenity-rich lifestyle today's buyers are seeking.
Over the years, we’ve watched buyers move beyond wanting “just a good school district” to wanting a full lifestyle ecosystem. Fields West delivers that—walkability, upscale amenities, and thoughtful planning—without sacrificing space or comfort.
If you can buy within The Fields, we highly recommend it for both lifestyle and the appreciation that’s expected as the community fully builds out. That said, even buyers in nearby neighborhoods are likely to see property value increases while enjoying close proximity to all the amenities Fields West brings to the area.
This development is especially compelling for Frisco families who already love where they live and are ready to upgrade—moving into newer, modern homes with luxury amenities and a prime location, without leaving the city they trust.
The Investment Angle (And Why Timing Matters)
We’re always careful with the word “investment” when talking about a primary residence—you should love where you live first. But from a value perspective, there’s a clear and consistent pattern.
Homes near premier mixed-use destinations like Legacy West or Highland Park Village, have historically shown strong appreciation and resilience during market shifts. Infrastructure creates enduring demand, and Fields West fits that profile.
Right now, this area is still in that early-to-mid phase where buyers can make informed moves before pricing fully reflects the completed vision. We saw the same pattern play out around the Tollway in Plano when Willow Bend was built (which will be transforming again) and The Shops at Legacy then Legacy West, and we’re seeing similar momentum within The Fields today.
The Bigger Picture: Frisco's Evolution
Frisco has evolved from a bedroom community to an economic powerhouse with its own gravitational pull.
Frisco has evolved from a bedroom community into an economic powerhouse with its own gravitational pull. With rapid population growth, major corporate relocations, and world-class sports and entertainment anchors, it has become a destination in its own right.
Fields West reinforces that transformation. When you combine it with the PGA presence, the upcoming Universal Kids Resort, and continued Tollway growth, Frisco becomes a place where people live, work, and spend their leisure time—all within one ecosystem.
What You Should Do Next
If you’re thinking about moving to Frisco or nearby areas like Plano, Prosper, Celina, or The Colony, we’d love to help you navigate which location is the best fit—while keeping you close to everything coming to The Fields.
We’ll also continue sharing area news, what’s coming next, and what you should know as Fields West and the surrounding communities evolve.
Whether you’re ready to act now or just gathering information, we’re here to help you make the smartest move for your situation.
📱 Brandon: (214) 206-7778
📧 Email: [email protected]
📱 Tiffany: (972) 979-0978
📧 Email: [email protected]
Whether you're ready to act now or just want to stay informed as Fields West evolves, we're here to help you make sense of it all.
